It’s interesting – there is nothing good about the h— word. Just seeing its four toxic letters does internal damage. Yet thousands, possibly millions of well-meaning, heart-in-the-right-place Americans continue to spread it all over our nation with lawn signs that say “H— has no home here.”
As a marketing professional, with 15+ years of writing ad copy under my belt, I know the power of the written word. It’s why people running for election are advised to say “my opponent” & to never ever SAY the opposition’s name. Don’t say what you don’t want to stick. It’s a longtime rule of marketing & politics. If you wanted to spread the venom, this sort of literally grass roots campaign would be the ideal way to make it so.
If you drive past one of the lawn signs, notice which word is first. You probably won’t have time to the whole sentence, but that first word will stand out.
John & I went to a conference yesterday in northern Virginia. On the drive down & back, we drove past quite a few of the now signs, far fewer in the Virginia suburbs of D.C. than up here outside of Philadelphia. It was a welcome relief to not have that hellish word come looming unexpectedly into view.
This posting is sparked by a quote I just came across that sums up my feeling of horror at a campaign to put in front of our eyes one of the most infernal words in our language. “Darkness cannot drive out darkness, only light can do that. H— cannot drive out h—, only LOVE can do that.” Martin Luther King, Jr.
Much as that quote speaks to me, I would not post it for all to see. I’d rephrase it to get rid of any mention of the ruinous word. My deep desire to rip up every one of the existing signs was renewed on our short jaunt away from hearth & home.
Imagining a neighborhood state country blanketed with lawn signs with quotes about love. Here’s a good one to post across our land: LOVE YOUR NEIGHBOR.